So, the other day I received a package from PADI (The Professional Association of Diving Instructors). Now, normally I know when PADI is sending us a package. I have ordered some teaching materials, or some log books, or a couple of posters or something. This time I had no idea.
The package was about 2 feet by 1.5 feet and only a few inches thick. Very strange. It had actually arrived a couple days before, but I was out diving and Stu put it in the back room at the dive shop. When I found it I eagerly opened it and inside was a framed certificate. Intriguing…. I thought.
The first thing I noticed was the word “Excellence” and I thought to myself “that’s pretty excellent.” Upon even further inspection I read all the words.
“Certificate of Recognition for
For the 2011 PADI Americas
Diver Retention Award
Given the 1st Day of November, 2011″
Took a long time for it to get to me if they awarded it on the 1st of November.
Anyway… I was extremely pleased but a little confused. What the heck is “Diver Retention”? It sounds like some kind of genetic disorder at first. Luckily it was accompanied by a letter from PADI, from no one other than the Executive of PADI Americas.
Apparently Octopus Diving was selected as one of only three diving centers nominees for the PADI Americas and PADI Canada 2011 PADI Member Recognition Awards. This means that out of all the PADI diving centers in America, Canada and the Caribbean we were selected for the particular DIVER RETENTION AWARD.
This award “Recognizes retail and resort members that have shown continuing education certification growth over the previous year, followed PADI Standards and philosophy, and implemented innovative diver retention strategies.”
Phew, still not sure what that means, but it’s freakin’ cool! My translation of this is that we not only certified divers as Open Water Divers, but those same divers came back to do their Advanced Open Water with us, or their Enriched Air Specialty Certification, or their Rescue. What it means is that our divers, Octopus Diving divers, keep coming back to us.
It is only a piece of paper, (although nicely framed), but it means a lot to us. We work so hard, we try to provide the best education for our divers as possible, and we also try to keep our relationships with our divers strong, so that they do come back and dive again with us. Plus, do you have any idea how many diving centers there are in Canada, the USA and the Caribbean? Lots. Lots and lots and lots. So for us to be in the top three (although we didn’t make the top top) is pretty great!
Anyway, big pat on the back for us, and thanks to all of you, our RETAINED DIVERS!
(Sally wrote this blog 🙂 )