The diving, I’m good at. Driving the boat, pretty good at that too! Answering email, I also get an “A” for this. Selling items in my shop, not doing such a great job at this 🙁 .
The thing is, I’m not really a sales person, and I don’t really know what I should sell. Things that seem like such a good idea at first just aren’t selling. For example, I sent away for 25 Octopus Diving calendars, which are filled with some of my favorite underwater photos in Saint Martin. They are really pretty and are currently for sale in the shop. I thought as it was the beginning of the year, calendars is something that people buy. I also thought they may make nice sticking stuffers for Christmas. Guess how many I have sold! Go, guess! One. I have sold one in about a month. Pathetic. I was so despondent about it that I even gave one away the other day to a really nice mum of one of our divers. A Christmas present, I said. I just felt like I needed to shift them. Perhaps they are too expensive – $15, but after printing costs and shipping, that really is only a small mark up.
I also commissioned a local artist from Saba, Jo Bean (who I talked about in on of my previous blogs), to make some Octopus Diving pendants, and purchased from here some other really beautiful necklaces. Each one is hand made and individual. I think they are so cool! What do you think?
This is just one of the pendants, but there are many. Also, she makes these adorable little turtle beads.
Chris even made me this wonderful display area for them to be mounted on. Guess how many of these I have sold. Guess. Go on… four. Well, that isn’t really true. I took one (so I kind of bought it from myself. I gave myself a price that I couldn’t resist). Here is the one that I bought.
Sorry if the photo is a little blurry, but I took the photo myself! Isa, one of our new instructors who I should really tell you all about, bought one and then I sold two the first day I put them on the shelf. But since then, no one has wanted any!
There are also dive necklaces with the dive flag which I thought would be really nice for divers to get, but I haven’t sold any of those. I gave one to Stuart, one to Isa and one to Karl (our other new instructor) but they don’t even wear them 🙁
Maybe I’m being too hard on myself.
I also had all these Octopus Diving stickers made and some magnets too. They are on the shelf right next to a little sign that says “Stickers and Magnets $3 each” but people just keep taking them thinking that they are free! Then it is embarrassing when I have to stop them.
“Ummmm, those aren’t actually free. Yeah… Ummmm…. Sorry about that… They are actually $3 each.”
I’m sure I’ve seen stickers for sale in other diving centers, and they aren’t free either!
Ok, I’ve just been skyped by my dad, so I’ve got to go. I shall ask his advice on the subject.
Oh… If you want a necklace, just ask. Or a calendar, they are going on sale for 20% off shortly!
Sally wrote this blog 🙂